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When we see colors, we connect with them instantly on a subliminal level. No one can be sure if our reactions are the result of our very human nature or if they are shaped by our socialization, but the reactions are very real. The human mind is hardwired to respond to color. Marketing experts know about that powerful connection between consumers and color. They’ve done a great deal of research using carefully controlled experiments and have decided that color does have a big role in forming people’s perceptions of products and logos. That research is confirmed by real world actions, too. Companies have found that changing a logo’s color scheme even a little bit can have a giant impact on sales. When we see colors, we react right away. It happens faster than we can read a single word. In fact, the mind makes color connections and forms opinions before the co toro lawnmowers nscious mind even knows what we are looking at! A logo is the most repeated and frequently displayed symbol of your business. It’s on your letterhead, your website, business cards, products and more. It’s your “brand” and it’s an inseparable part of your business. When you think about how important your logo is and consider the power of colors, it’s pretty obvious that color psychology should be a big part of logo design. If you overlook the color choices in your logo, you might be “turning off” possible customers instead of attracting new buyers. Using color psychology to your advantage isn’t easy. You can look at a simple chart that lists common colors and explains what they tend to represent?one is even included with this article just to give you some ideas. Doing that, however, really only scratches the surface of what color psychology is all about.